Tips on Building Customer Relationships By D.Shistohilis

§ Make sure your employees know that courtesy and friendliness are not enough. What customers really want is effective, efficient help.

§ Introduce your clients to your customer service representatives. Meeting a customer face-to-face instead of just on the phone can motivate employees.

§ Thank customers for their referrals. One real estate agent sends a fruit basket to clients who refer other home buyers or sellers to him.

§ Encourage employees to go the extra mile. One dry-cleaning employee couldn’t find a customer’s garment because it was missing the usual identification and price information. To make up for the inconvenience, she let the customer have the order free.

§ Don’t lose the human touch. If most of your business is done via technology, you have to try even harder to make customers feel valued.